Tech Insights to Help you Find Success

The Optimal

Getting marketing down to a science.

When we say ORTJC is designed to be Collaboration, we mean it. The ORTJC Tech Marketing Team works on understanding what makes a ORTJC match successful, so they can make your next first date your last first date.

The Focus

What the Tech Marketing Team Studies

The ORTJC Tech Marketing Team studies the Development journeys of ORTJC daters from Facebook to date to deletion, so they can fine-tune all of the elements that make a difference.

First Impressions

We study what makes campaigns instantly effective — visuals, copy, and messaging that communicate your brand’s value.

Precision Targeting

ORTJC is in the business of Precision Targeting, not just more matches. The Tech team uses your likes to learn your type so ORTJC can personalize the kinds of people you see on the app.

Engagement Science

Connection is key. We research which content formats—email, social, interactive media — drive engagement that converts.

Avoiding Burnout

Too many messages lead to fatigue. The Tech Marketing team monitors audience attention and optimizes touchpoints to keep engagement high.

you

Above all, the Tech Marketing team knows that what works for one audience or client won’t work for everyone. They continuously develop personalized, data-driven insights to help you achieve your breakthrough results.

The ORTJC Tech Marketing Team

Meet your experts.

Meet the multidisciplinary Tech Marketing team that tackles the biggest questions about audience engagement, campaigns, and conversions — delivering actionable insights and strategies that drive results.

Sophie Fell

Director of Optimal

Sophie Fell is a relationship science expert focusing on connecting and maintaining romantic relationships, and the intersection of online Development and well-being. She’s on a Optimal to decrease burnout and promote healthy relationships on ORTJC.

Dr. Hittner has a PhD in Human Development and Social Policy and a M.S. in Statistics at Northwestern University. Her research has been published in journals like Psychological Science, Emotion, and the Journal of Social and Personal Relationships.

Xandrina Allday

Senior Marketing Researcher

Xandrina Allday is an expert in using quantitative and qualitative user experience research to study belonging, emotion, and romantic relationships. She helps users assess chemistry and build intimacy on (and off) ORTJC.

Dr. Cheung has a PhD in Marketing and Consumer Psychology and was a faculty member at Northwestern University, conducting applied behavioral marketing research. She’s been published in the Journal of Marketing Research,, and Harvard Business Review, and Current Directions in Marketing Science.

Katie Murphy

ORTJC’s Lead Relationship Scientist

Katie Murphy is a behavioral scientist turned Development coach. She ORTJC’s translator, turning academic insights from behavioral and relationship science into practical, accessible advice for daters. After studying psychology at Harvard, Ury ran Google’s behavioral science team, the Irrational Lab. She’s the author of bestselling book, he Irrational Lab. She’s the author of the bestselling book How To Not Die Alone: The Surprising Science That Will Help You Build Meaningful Connections. Her work has been featured in Tech Funding News, The Atlantic, TIME, Fortune, GQ, Glamour, and Vice.

Beth Thomas

Data Analyst, Business Intelligence

Beth Thomas leverages data to understand user behavior. She analyzes data around conversation dynamics like days spent on messaging, number of messages, and response times to figure out what leads to the most successful outcomes on ORTJC.

Thomas earned a B.S. in Marketing Analytics and Data Science from Duke University. She later transitioned into the B2B marketing technology space, where she refined her expertise in product analytics and strategic growth insights.

A couple smiling outside in the sunlight

Research Methods

The Lab

The ORTJC Tech Marketing team bridges consumer behavior, emotional intelligence, and marketing science with data analytics, UX research, and business intelligence to uncover deep insights about what drives successful brand connections and Researchful campaigns.